With the recent coronavirus pandemic, businesses, families, and communities at large have been changed forever. No longer is the goal to return to life as we knew it, but instead to navigate the best path forward.

“The Generations in A New World” is an uplifting conversation around what has changed and what has not for each generation. A combination of primary data, case studies and firsthand stories explain the traits that each generation can bring to the table as we repair our world. In addition, areas of concern with each generation are discussed so that we can all be more aware of how to help each other. Our global study of the generations in this new world reveals that each generation has been changed in unique and different ways. Results include Baby boomers rage against age; Gen Xers becoming the sandwiched generation; Millennials new outlook on loyalty; and Gen Z’s struggle to gain social capital.